Information Week (via Rajesh Jain):

Microsoft has two assets [that corporate search competitors, including Google, do not]: its Windows monopoly and the huge number of programmers who write software based on its technology. "This is Microsoft's play against Google--the 2 million Visual Studio users," says Rick Sherlund, a managing director at Goldman Sachs. Microsoft is building into the next version of Visual Studio a tool code-named Atlas for creating Ajax-powered Web sites; Atlas apps will be able to tap into Microsoft's new adCenter auction system for Internet advertising.
That, I think, is the relevant context for the Google Web Toolkit. Do developers become increasingly important to the advertising engines as developers monetize dynamic applications with advertising? Thoughts about coupling rich web application development to advertising?

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