Jim Wicks, Design Director at Motorola talked about the new model of product development used for the RZR and the PEBL. Nail the basics, by addressing business fundamentals including a solid design principles and branding strategy. Develop rhythm by synchronize the business strategies, software releases, consumer research and strategic component roadmaps. Partner and collaborate intensively both internally and externally. Don’t be afraid to tap into inventive talent outside your team.Amanda May, Adaptive Path
Participating in a business bazaar makes sense not only as a design strategy, but as a life strategy.